For you small and medium business owners, in marketing a product, you need to pay attention to how to promote an effective and targeted product.
By using the right and appropriate methods and strategies, it will be easier to achieve success in business. In addition, it is necessary to determine the achievement of sales targets.
To achieve this, you need to use the following effective product promotion strategies, including:
1. Take advantage of Social Media
In this era of globalization with technological sophistication, social media has become an obligation that must be owned by business people including you, starting from Facebook, Instagram, etc.
Applying promotional methods by introducing products to be marketed using social media. By using social media, you will feel more personal in your approach to your customers or potential customers.
2. Participate in Holding Events
Organizing an event and being a sponsor in an event is an opportunity for small and medium businesses to get potential customers. By becoming a sponsor of an event, the opportunity for business products to be known by the public is very large.
It's just a matter of how you plan carefully and apply good and correct product promotion methods.
3. Product Sharing
Providing products directly to the market or potential customers, can be one method of promoting your product. You can give freebies in simple forms or buy other similar products, and limit the number of products you distribute so you don't suffer losses.
Do not think this way will harm your business, just think of this method as an investment for your business in the future.
4. Collect Customer Data
You can implement customer data collection when they buy a product on sale. By getting this data, you can use it to implement a strategy or promotion plan for future activities.
5. Provide Intensive For Customers
Give intensive to each of your loyal customers. This form of incentive can be in the form of discounts, coupons, money or products being marketed. Do not forget to also provide the best service in recommending products to customers. This is a good form of product promotion.
6. Do Charity Activities
One way to implement a promotional strategy is to show a sense of caring for each community by holding charitable activities and being able to carry out promotions in it. This is more effective to get the good name of your business in the eyes of the public.
7. Using Promotional Items
To do a good promotion, you can use promotional items that already have an official label. This is what people will remember later about the products they see and buy making it easy to attract people's hearts.
8. Do a Purchasing Power Survey Before Selling
To improve the quality of products and services, you must be able to conduct surveys to each customer after selling the product. You can do this on the spot, by phone or email. By conducting this survey, it will be easier for you to submit criticism, suggestions or praise about the types of products that have been used.
That's a strategy on how to promote products that are attractive and can provide success for each product being promoted. To run this promotion method, you must pay attention and make sure that the logo, label design and brochure used in the design are well and correctly arranged.
This will later affect the way promotions and strategies implemented run smoothly and can provide big and promising profits for your business.
Avoid promoting products that do not yet have an official label even though it will provide satisfactory results. Even though it gives positive results, over time it will have a negative impact because the legality of a product is classified as illegal. This is something you need to learn more about.