How to start selling food from home has been sought after by beginners who want to be involved in it. The high demand for food makes people want to open a culinary business.
Culinary business is one form of business that is quite promising. This is because food is a need that is sought after and a need for everyone. Culinary development is currently also growing rapidly. No wonder many people are looking for ways to start a culinary business.
To start a culinary business, of course, you need to pay attention to strategy. This is because the strategy in starting a business can predict how successful the business will be. In addition to requiring a strategy, starting a culinary business requires capital to be sought.
Here we summarize 10 ways to start a culinary business that is suitable for beginners:
10 ways to start a selling food from home that is suitable for beginners
1. Determine the Business You Want
The first way to start a culinary business is to determine the desired business. Avoid starting a culinary business just because it follows trends. Because trends can disappear over time. If you just follow trends, then in the future the business you opened may fail.
You can start a culinary business with your interests and abilities. In addition, starting a culinary business with a business that suits your own interests, can be more intentional and also committed to the business you are starting.
2. Market Survey and Business Potential
Before starting a business, you should do a survey first. You can find out how the price or competition in the market and the potential for the business you will run.
Conducting a survey is quite important to do and should not be taken lightly. The reason is, from this survey you can find out how the people's purchasing power estimates for your culinary business.
3. Calculate Capital
The next way to start a culinary business is initial capital. If you only have a small capital, you can make some efforts to cover the lack of capital.
You cover the lack of start-up capital by inviting or looking for colleagues to work with.
In addition, the size of the capital you have depends on how the business you are going to run. If the business you are starting is already running, you can set aside half of the profits to be used as additional capital.
However, if you borrow funds from a financial institution, don't forget to make financial statements. This is done so that the financial institution you borrow can find out how its business is developing.
4. Set Strategic Location
The next way to start a culinary business is to determine the location. Choose a culinary business location that many people visit or pass by. When determining the location of the business must also take into account the capital to be issued.
Don't let your capital be drained just to rent or buy a place of business, you can also do it without having a place of business but by entrusting business products by choosing a strategic location or partner business place.
5. Have a Mainstay Menu
Do a survey about the menu on the market, then choose a menu that is not widely sold there to reduce the level of competition. However, menu choices must be tailored to the target market or consumers.
6. Raw Material Supplier
Having a permanent supplier who can supply all production raw materials every day is highly recommended for the smooth production process. Besides being able to get a relatively cheap price, you can also become a trusted person if you are in a difficult situation or are squeezed by capital.
In addition, you can also be prioritized if one day the raw materials you need are scarce in the market. Try to have more than one supplier as an alternative if one supplier can't provide the demand.
7. Human Resources
How to start the next culinary business by having Human Resources (HR). Ideally, employees are divided into groups of cooks, waiters, and cashiers. However, if the business is small, an assistant who can make your job easier is more than enough.
Don't forget to pay attention to the welfare of employees by providing commensurate and timely salaries. This is to maintain the stability of the skills and readiness of employees.
8. Target Marketing
Adjusting the type of business to the target market is one of the keys to successfully running a food and beverage business. Even if you offer a cheap price, but it is not in accordance with consumer tastes, this can be an obstacle.
9. Proper Promotion
Promotion by word of mouth is still the mainstay of business promotion to many people for the right way to start a culinary business. How to start a successful culinary business if you can satisfy consumers and later become loyal customers.
Through these loyal customers, stories about the advantages of your culinary business will be spread to the public. If there is more funds, there is no harm in promoting the business through media, such as banners, signboards, pamphlets, leaflets, or through social networks, namely Facebook or Twitter.
Read More : food promotion strategy
10. Business Licensing
For the safety and convenience of your business, make sure you obtain a business license from a government agency or local authority.
If the business is growing and large, you should immediately take care of the Taxpayer Identification Number of the business being run, take care of licensing to the Ministry of Health,