All consumers are certainly happy with the promo. This is why many online shopping parties are eagerly awaited by consumers and businesses. That's why many brands are competing to provide attractive promos and massive discounts, especially towards the end of the year.
With so many brands offering promotions, business people can no longer only offer promotions in the form of discounts. Certain tricks and efforts are needed to attract consumers to choose to buy your product over competitors.
Here are some tips that you can apply to make your promotions look more attractive and effective to encourage consumers to buy the goods you sell.
1. Reach New Consumers with Seasonal Promo
Take advantage of special moments such as Harbolnas, Lebaran, Christmas, or New Year by holding special promos for these moments to attract new consumers. You can give the campaign theme according to the moment so that the promo looks up-to-date and more interesting.
2. Create Unique Concept
In addition to providing discounts, you can also try various promo concepts that are unique and different from usual. For example, giving discounts based on name or date of birth. It could also be by implementing a bundling, cross selling, or upper selling strategy where you add value to the products that consumers will buy. The more unique the promo offered, the easier it will be to attract the attention of consumers.
3. Give Time Limit
To increase urgency, put a time limit on the promo. The duration of the promo can vary from time to time, be it weekly, daily, or even just a few hours like a flash sale. That way, interested consumers will immediately buy the product so they don't miss out. In addition to the time limit, you can also set a limit on the number of customers who can get the promo.
4. Set Minimum Purchase
To encourage consumers to make more transactions, you can set a minimum purchase for consumers who want to get a bigger promo. This method will attract consumers who initially only want to buy one or several items to add other products so that they can get promos.
5. Take Advantage of Various Platforms for Promotion
Don't forget to take advantage of various online platforms such as email, push notifications, Whatsapp, and social media to increase the reach of your promos. You can also create promos where customers must repost promo information on their social media accounts as a condition to get the promo. This way, more people will know about your promo.
6. Get Influencers to Increase Visibility
Another way to expand your reach is to work with influencers. Provide special promo codes for influencers so that influencer followers are interested in buying your product so that sales can increase.
7. Give Gifts to Customers
Promos are not just for new customers, you know. You can also give promos to your loyal customers. According to research, it costs 5 times as much to get a new customer. Furthermore, research shows that increasing customer retention by 5% can increase profits by 25-95%.
Therefore, don't forget to maintain the satisfaction and loyalty of existing customers and encourage them to make repeat purchases, for example by providing special promos for customers who have made transactions more than 3 times.
The right promotional strategy can maximize profits and help businesses reach a wider and more precise customer base. Don't forget to calculate the promo correctly before holding it so that the profit you get is proportional to the promo given.