By now, maybe you have uploaded some videos on Youtube. But, you are confused because the number of views is not increasing. What should you do? Well, one solution that you need to try is to promote the video.
Every minute, the total duration of videos uploaded to Youtube is 500 hours. Yes, every minute. Imagine how many videos have the potential to grab the attention of your potential viewers. This is the reason why promoting videos is so important.
The right way to promote will make it easier for your Youtube channel to grow. The more developed your Youtube channel is, the more likely you are to earn from Youtube.
Then, how to promote Youtube videos? Relax, in this article we will explain various tips to practice it.
15 Powerful Ways to Promote Youtube Videos
let's start to get into the topic of how to promote youtube videos.
1. Use Frequently Searched Keywords
The first step you need to do is make sure that the video you make is indeed sought after by many people.
Because no matter how good the video is, if no one looks for it, it will be in vain, right?
Therefore, you should look for popular keywords related to the theme of your channel. It's easy to find, you can use Google Trends.
2. Give an Interesting Title
Without a catchy title, no one will click on your video.
For example, you are faced with two video options. Both have different titles:
- Complete Ways to Make a Website
- How to Create a Free Website in 3 Easy Steps
- Yes, of course you know titles that are more tempting to click on right?
- Well, that's why you need to make sure that your video title catches the viewer's attention.
To be able to create a title like that, the easiest way you can try is to write down the benefits that viewers get when watching the video.
Just like the example above, where the title offers viewers to learn how to create a website for free, briefly and easily.
3. Write an Interesting Video Description
Descriptions are often forgotten by video creators. The contents are often made carelessly, or even emptied.
In fact, its role is quite important. The description can summarize the points the video is trying to convey.
In addition, video descriptions can also be a good medium to promote videos. You do this by putting a link to your video in the description.
But remember! Make sure the video link you attach is relevant to the video you're watching.
Because, viewers will definitely be more interested in watching videos whose topics are still related to the videos they watch.
4. Complete the Channel Profile Contents
One way to make your channel look professional is to complete your profile content.
"Ah, just fill in the profile? What's the point?"
Lots. You can explain the theme of the content, posting schedule, to your contact information.
This way, viewers know when you will upload a video and where they can interact with you. In addition, contact information can also open up opportunities for cooperation.
5. Make sure the video is quality
This is one of the most basic tips that you need to practice. So you have to make your video quality as good as possible.
Not only from video capture, but also from content and content execution.
Why is this important? Because quality videos tend to be more interesting to share.
So, by presenting an interesting video, you stand a chance to get “free promotion” from your viewers.
6. Show Snippets on Channel Profile Page
When viewers are interested in your videos, they will definitely be attracted to click on your channel profile.
Well, to give the impression that your channel is professional, you can create a trailer that can later be installed on the main profile page.
The snippet can contain highlights of an interesting video you've created or a brief description of your channel's theme.
In other words, snippets are useful for promoting your channel to new visitors.
7. Don't Forget to Like, Share and Subscribe!
You must have heard these words many times in various YouTube videos. What's the point really?
So, the more viewers who like, share videos and subscribe, the more likely the channel is to grow.
However, viewers don't come to your videos to "like, share and subscribe". They just want to enjoy your content.
That's why you need to say it at the right time. For example at the end of the video.
8. Bookmark Your Videos
Putting up tags is like explaining the theme of your content to YouTube.
For example, you make a culinary tour video. You can put tags like “traveling”, “culinary”, and the like.
So when viewers search for videos about "traveling" and "culinary", your video will appear.
Use tags as needed. Make sure the tags you include are relevant to your content.
9. Take advantage of Community Features
Still not many people know that YouTube allows their channel to create "status". Like on Facebook or Twitter.
You do this by taking advantage of the community feature. There you can post many things. Starting from status, pictures, to voting.
In each post, you can create short entertaining content, or promote a video you just uploaded.
10. Add Videos to Playlist
By adding videos to a playlist, your video's chances of being watched will be higher. How could that be?
Because the playlist has an autoplay feature. So when they finish watching your video, they will be automatically redirected to your other video.
This way, you can "restrain" viewers from watching videos on your channel.
But remember, make sure the videos you save in one playlist have the same topic, or at least continue.
For example, the GadgetIn channel creates playlists for each gadget brand. So that viewers who want to see product reviews from certain brands just choose a playlist.
11. Competitor Analysis
One of the easiest ways to find out how video promotion works is to analyze competitor videos.
Here are the steps you can follow:
Look for competitors whose video themes are similar to yours.
From all videos, choose the most viewed video (hundreds of thousands or even millions)
Check the channel's thumbnail, title, description and content. Do they use a different method than you? If so, you can apply the observe, imitate, modify method.
Also check the content, are there any gaps in their content? (Examples such as incomplete material or unattractive visuals)
Based on the information you get, you can use it as a basis for creating better content than competitors.
12. Make Intro and Outro Videos
You can make your video unique by providing intro and outro.
In the intro section, you can display the channel logo or content segment you created. However, don't make the intro too long, because it will bore the audience first.
While in the outro section, you can invite viewers to like, share, and subscribe. Apart from that, you can also promote your other videos via the end screen.
Oh yeah, speaking of end screens, we'll cover that in the next section!
13. Take advantage of Cards and End Screens
Cards and end screens are free features that YouTube provides so you can promote your videos.
Cards is a feature that appears in the top right corner of the video. The icon is an exclamation mark. If viewers click on it, they'll see the recommended video you posted.
End screen is a feature to display video recommendations at the end of the video. Apart from that, you can also show the subscribe button on the end screen.
14. Invite Collaboration
When you collaborate with other YouTubers, you don't just expand your connection. But viewers from other YouTubers can also visit your videos.
Especially if the YouTuber you collaborate with has a large number of subscribers. Of course this will increase the number of viewsmu.
Well, when you decide to collaborate, make sure the channel you invite is relevant to the theme of the video.
For example, you create content about game reviews. Of course, it would be more appropriate if you invite gaming YouTubers with a high number of subscribers to collaborate.
15. Advertise Videos
After typing keywords on YouTube, you may have seen a video at the top with a yellow Ad in it.
Well, that's one example of a video advertised on YouTube. You can do that too.
To do this, you just need to connect the channel to your Google Ads account. Then, select the video you want to advertise.
You should also specify the keywords that will show your video. So make sure you do some keyword research first.
16. Create Gift Content
Surely you are already familiar with YouTube content that offers giveaways, right? Yes, this method is often used to increase the number of viewers and subscribers.
You just need to announce that your channel is "talented". But there are prerequisites. Well, you can determine the conditions according to your wishes.
For example, a contestant must like a video, subscribe to your channel, and leave an interesting comment. Well, the best comments will be chosen to get prizes.
Okay, you already know various powerful ways to promote YouTube videos. Now you just have to practice it!