Social media is a proven means of promoting a business. Not only large-scale businesses, small-scale businesses such as SMEs can also use social media to advertise online. Many business people prefer online promotion because the promotion is easier and faster. Your business will be more easily recognized by potential customers. Currently, almost all popular social media in Indonesia can be used as a means of promotion.
Through social media, business people will learn how to advertise online properly. This online advertising term is called Social Media Marketing. Small and medium businesses must begin to understand about social media marketing so that the products they sell can sell quickly. The problem that is often faced by small and medium enterprises is limited capital to advertise. Through social media marketing, small and medium-sized businesses will save costs to promote their products.
For small and medium businesses who are still beginners, consider the following strategies for running social media marketing as described below.
1. Identify the Destinations, Consumers, and Business Characteristics You Want to Highlight
To run social media marketing, you need to know a few things. The first is business goals. The existence of these goals as motivation to make the business grow. To implement social media marketing, clearly state your business goals. For example, if your business is a Korean restaurant, the goal is to attract as many Korean food connoisseurs as possible.
From the focus of this goal, social media marketing will be easy to run. To attract Korean food connoisseurs to your restaurant, post as many promotional photos of Korean food as possible on your business Instagram. Invite your customers to always mention their social media accounts.
After knowing for sure the purpose, do the identification to know the characteristics of your business. A business must have a strong branding side. Make a name that will make customers always remember your restaurant brand. Use adjectives that have to do with the business you run.
After that, it's time to determine the target consumers who are interested in what you have to offer from your business. Try to describe what kind of target consumers you want your business to target.
2. Do some research to find out which social media is right for social media marketing
As we know, social media available today is quite diverse. Sometimes it's impossible for a business to have all social media accounts. If the account is made from all social media, it is feared that the promotions and campaigns carried out are not focused and effective.
This can be identified by examining keywords related to the business. Then see the results. If the keyword is so popular and much discussed on one of the social media, it's a good idea to choose that social media to promote and market your business.
3. Use the Right Tools for Marketing on Social Media
After finding the right social media, there is another thing to maximize marketing through social media, namely the use of the right tools. Even though the business being run is still small, having good management tools is the first step to maximizing social media marketing.
Choose a management tool that offers features, such as tools to monitor branding, keywords, audience, content, analysis of performance reports, and so on. Make sure the management tools are supported by smartphone devices and integrated with the entire team from your business. Companies generally use Customer Relationship Management (CRM) to identify some of the social media marketing features that their company needs.
4. Track social media marketing performance
This needs to be done to determine the performance of the social media marketing that has been implemented. Business owners will be able to find out how much influence social media has on increasing sales in their business.
There are several important things that must be monitored, namely measuring how the interactions between followers are, monitoring how many mentions are made to social media accounts, and monitoring trends and industries that are developing through social media.
In addition, do updates regularly. Come up with new creative ideas or content that will make the business more dynamic. You can also do research and monitoring through business-related hashtags.